Frequently while cleaning, I find clippings from magazines, books, and old notebooks with quotes on them. The most recent one I have uncovered is an old Chivas Regal Scotch Whiskey ad ...
"THIS IS THE KEEP YOUR EYES PEELED FOR POLAR BEARS, WHERE THE HELL ARE WE, NOT ON THE GUIDED TOUR LIFE."
Now that I have recorded here online, I don't feel the need to keep the small piece of paper which was once on my bulletin board in a prominent spot. For years. Why did I keep this slogan for so long? Disconnected from the product, the idea is pretty good; the ad is basically describing a take-the-path-less-traveled sort of life style. It is cute that the advertiser is trying to convince the viewer of the correlation between the scotch and such a life-style. I'm not sure if they are saying that you need the scotch in order to live on the edge, or that those who live on the edge drink this scotch. Who wouldn't want to be out fishing on an ice cap like the suave young men featured in the commercial? Right.
Either way, as a young woman who drinks scotch regardless and is more interested in the text than the product ... the idea is still a nice one. Thanks, Chivas.